Impartial & concise, actionable advice.
Programmatic trading can be complex, gaining insight into how to improve your campaigns shouldn’t be.
Greyrock has over a decade of experience helping clients achieve & exceed their campaign goals.
Beyond trading we offer guidance on best practice for brand safety, supply path optimisation & advertising fraud mitigation.
Complementary trading reviews that help your partners level up quickly.
Greyrock’s optimisation review will gives you actionable advice that will generate meaningful performance improvements within 48 hours.
Areas of Practice
Programmatic Trading
Trading is complex & inexperienced traders often miss quick wins. Greyrock provides a fast & complementary audit to help you find quick wins, we then work collaboratively with your agency partners to implement a new trading frameworks that will boost performance in days, not weeks or months.
Brand Safety
There is no point in trading efficiently if your agency partner is buying against content that will erode brand equity that took you years to build. Greyrock audits its clients current set ups & works with their agency partners to implement required changes that minimise reputational risk.
Supply Path Optimisation
Advertisers are often buying through 50+ exchanges & thousands of sellers. This is inefficient & creates systemic risk. Greyrock helps clients find efficient routes to supply boosting campaign efficiency & mitigating the cost of advertising fraud in your campaigns to zero.